Working with several members of the Seminole tribe and their associates, we created a full blown design for a magazine that would represent the Hard Rock brand at several of their locations.

 

Full planning took place to justify expense, plan earnings for profitability, and included an added design for a limited edition of the publication that would be a collectors item.

 

Though never actually launched, this still stands in our project folder as a good example of how we can enable the expansion of a brand through such media.