Working with several members of the Seminole tribe and
their associates, we created a full blown design for a magazine that
would represent the Hard Rock brand at several of their locations.
planning took place to justify expense, plan earnings for
profitability, and included an added design for a limited edition of the
publication that would be a collectors item.
Though never actually launched, this still stands in our project folder as a good example of how we can enable the expansion of a brand through such media.