A part of our work for a worldwide superyacht service group was
for the launch of their venture into yachting.
Their new service involved providing a package of
three yachts which their clients could purchase a membership into and
utilize at various locations around the planet.
product itself was of extremely high value, and needed to be marketed
to a clientele who are somewhat jaded and needed to be entranced into
the lifestyle side of the plan.
Interestingly our work continues on this project as it has now developed into a second concept.