Our work for a worldwide luxury hotel group was for the launch of their venture into yachting.

Their new service involved providing a package of three yachts which their clients could purchase a membership into and utilize at various locations around the planet.

The product itself was of extremely high value, and needed to be marketed to a clientele who are somewhat jaded and needed to be entranced into the lifestyle side of the plan.

Interestingly our work continues on this project as it has now developed into a second concept.