A part of our work for a worldwide superyacht service group was for the launch of their venture into yachting.


Their new service involved providing a package of three yachts which their clients could purchase a membership into and utilize at various locations around the planet.


The product itself was of extremely high value, and needed to be marketed to a clientele who are somewhat jaded and needed to be entranced into the lifestyle side of the plan.


Interestingly our work continues on this project as it has now developed into a second concept.